Direction sketch · 2026-08-15 · shelf of books + dense book · folds into brain.html f9 / f33
← Design HQ · Signed frames in brain.html
Three different clicks on Brain. Only one of them is a reading playbook. The index is a shelf: tap the playbook cover to open the book; the second book is already reserved for Our read. Tap a chapter row to edit. Voice and look stay edit sheets. Our read is a different document (our words, not hers) — same shelf, designed interior later.
A portrait book on the shelf under “Your playbook”. Tap the cover — opens the full-page book at /brain/book. Live confirmed fields. Read-only. Branding (sound + look) is a chapter inside this book — that is the style guide she reads. Chapter rows under it stay the edit doors. The second book on the same shelf is reserved for Our read.
Click: the playbook cover
A different document. Our words: what the business is, what stands out, what changed, what we still can’t see. Assistants never read it. The index already holds its book on the shelf. The designed interior lands when the four-block write-path exists. Today the cover still opens the current report.
Click: the Our-read book
The (sound) and (look) links on the Branding row open edit sheets — generate, refine, correct hexes. Editorial chrome on an editor slows the work. She reads the designed brand guide in the book (chapter 06). She edits it here.
Click: Branding (sound) or (look)
Playbook §3: pure black, pure white, white-alpha surfaces. Status color stays off this document. The first mockup used bone paper (warm cream). These five stay inside the same editorial system and only change the cover field.
Up to date · last change Aug 12
01 About · 03 What you sell · 06 Branding
Up to date · last change Aug 12
01 About · 03 What you sell · 06 Branding
Up to date · last change Aug 12
01 About · 03 What you sell · 06 Branding
Up to date · last change Aug 12
01 About · 03 What you sell · 06 Branding
Up to date · last change Aug 12
01 About · 03 What you sell · 06 Branding
Up to date · last change Aug 12
01 About · 03 What you sell · 06 Branding
Not drawn, on purpose: coral / slate / mint kit colors, orange chapter numbers, sage-as-MystFlo-accent. Those are other brands. Status emerald/amber never paints a playbook chapter.
Pure white invert, inset with a glass hairline. The Cosmo slap. On-token. Empty day-one uses this even if she has no Look yet.
About, sell, FAQs, private stay black. Offerings sit on a 4% glass frame — craft, not a colored card. Ghost numerals. No tenant color here.
Chapter 06 (sound, look, type, colour) flips to her lightest swatch + her charcoal. Fallback: if Look is empty, this chapter stays ink like the rest.
The long book below is now this combo — not bone paper. Bone and silver stay as rejected paper temperatures.
Populated Brain index as shipped. Preview-first does not delete these rows — it puts the designed cover above them.
Desktop ≥1024. Numeral sits as a ghost object. Offerings show price at display scale. Look uses her hexes as full-width bands — the only tenant color in the book.
Up to date · last change Aug 12
What your assistants say for you
Uglywoo Retreats runs multi-day yoga and creative retreats for small groups. Slow weeks, not a party.
3 offerings, from $1,950 to $18,000
6 days · A slow week of yoga, food and nothing urgent
5 days · Studio days plus one long table every evening
The house, the week, your people
The only small-group week that asks nothing of you — not a party, not a program.
3 of 3 answered
Depends on the cohort — I check and answer straight.
Yes — 30% holds the seat. Balance due 14 days before arrival.
Room, food, sessions, airport pickup. Flights are yours.
Her style guide — sound, type, colour. Edited from (sound) and (look) on the index.
Warm, direct, a little playful — you sell presence, not a transaction.
What only you see never read aloud to customers
Post-30s professionals craving a reset — people who will pay for a week that asks nothing of them.
Not filled in yet.
Everything stacks. Cover still inverts. Numerals sit above the title. Offerings stay one-per-row. No two-column body.
Up to date · last change Aug 12
What your assistants say for you
Slow weeks, not a party.
3 offerings, from $1,950
6 days · yoga, food, nothing urgent
Warm, direct, a little playful.
Uglywoo Retreats runs multi-day yoga and creative retreats for small groups. Slow weeks, not a party.
Bali Reset
Slow weeks, not a party.
Our read interior would get numerals 1–4 and a pull-quote thesis — after the four-block engine exists. The cover already sits on the shelf next to the playbook. Sound / look sheets stay work surfaces: generate, refine, correct. The designed brand guide is chapter 06 in the book above, not a third playbook.
Rec, drawn. Not a landscape banner. Tap the playbook cover → full book. The second book holds Our read for when that interior is designed. Tap a chapter row → today’s edit sheet. Empty Brain has no books. Jump-nav stays on this frame (the map). The slim twin below retires it to two labels.
Up to date · Aug 12
Tap the cover to read
12 Aug · our words
Same shelf · designed book later
Edit a chapter
Only “Customers hear / Only you see” remain. Pick at mockup review — rec is keep.
Up to date · Aug 12
Tap the cover to read
12 Aug · our words
Same shelf · designed book later
Edit a chapter
Two books still fit at 375. Playbook cover still inverts. Jump-nav collapses to one 44px Jump · Your business row — no stacked pills. Edit rows stay under “Edit a chapter.”
Up to date · Aug 12
Tap the cover to read
12 Aug · our words
Same shelf · designed book later
Edit a chapter
The dimmed Brain is visible at the left edge of the story. The book is full-bleed. Save a copy stays on the book header only.
Up to date · Aug 12
Tap the cover to read
12 Aug · our words
Same shelf · designed book later
Edit a chapter
Mandatory dense frame. First ~2 sentences at pull scale; the rest drops to 16.5 / 1.75. Offerings stack — 2-up only at desktop. FAQs stack forever. Never a spread. No clamp of her words.
Up to date · last change Aug 12
What your assistants say for you
Uglywoo Retreats runs multi-day yoga and creative retreats for small groups. Slow weeks, not a party.
The weeks are hosted in two houses we return to — one above Ubud, one on the Lisbon coast. Guests arrive on a Sunday and leave the following Saturday. We cook, we sit, we do not fill the calendar. Most people come alone. Most people come back. The work is presence, not a program: two yoga sessions if you want them, one long table every night, and the rest of the day left empty on purpose.
6 offerings, from $1,950 to $18,000
6 days · yoga, food, nothing urgent
5 days · studio days + one long table
7 days · the quieter house, no workshops
6 days · two people, one room, the same table
You bring the group. We run the house.
The house, the week, your people
8 of 8 answered
Depends on the cohort — I check and answer straight.
Yes — 30% holds the seat. Balance due 14 days before arrival. Deposits are non-refundable inside 14 days; they can move to another date once.
Room, food, sessions, airport pickup. Flights are yours.
Most people do. The table is built for that.
Full refund up to 45 days out. After that, credit toward another week within a year.
Yes — DPS or LIS, on the arrival Sunday. One van, one time.
Yes. The sessions are optional and paced for people who have not been on a mat in years.
No — the week is one group, one arrival, one leaving. A couples week exists if you both want the whole thing.
Her style guide — first line at pull, the rest on her paper.
Warm, direct, a little playful — you sell presence, not a transaction.
Write like you are sitting across from them. Short sentences. No brochure words. No “journey,” no “transformational,” no exclamation marks. If a line could sit on a hotel website, cut it. The voice is the same in chat, on the site, and in the email that confirms the deposit.
What only you see
Post-30s professionals craving a reset — people who will pay for a week that asks nothing of them.
They are not looking for a party and they are not looking for a teacher. They have already done the loud retreat. They want a house, a table, and permission to be quiet. Assistants use this to decide tone, never to invent a persona.
Everything stacks. Offerings one-per-row. FAQ hairline forever. Pull then body still holds.
Up to date · last change Aug 12
What your assistants say for you
Uglywoo Retreats runs multi-day yoga and creative retreats for small groups. Slow weeks, not a party.
The weeks are hosted in two houses we return to — one above Ubud, one on the Lisbon coast. Guests arrive on a Sunday and leave the following Saturday. We cook, we sit, we do not fill the calendar.
6 offerings, from $1,950
6 days · yoga, food, nothing urgent
5 days · studio days + one long table
7 days · the quieter house
6 days · two people, one room
You bring the group. We run the house.
The house, the week, your people
8 of 8 answered
Depends on the cohort — I check and answer straight.
Yes — 30% holds the seat. Balance due 14 days before arrival.
Room, food, sessions, airport pickup. Flights are yours.
Most people do. The table is built for that.
Full refund up to 45 days out. Credit after that.
Yes — DPS or LIS, on the arrival Sunday.
Yes. Sessions are optional.
No — the week is one group, one arrival.
Warm, direct, a little playful — you sell presence, not a transaction.
Write like you are sitting across from them. Short sentences. No brochure words.
Day-one has no preview on the index. If she opens a book with nothing confirmed, the cover still inverts and the TOC lists the chapters in caption type — no fake page numbers, no minted copy.
Nothing confirmed yet
What your assistants say for you
Not filled in yet.
Not filled in yet.
Not filled in yet. Empty Look stays ink — no invented swatches.
375 twins sit with their desktop frames above (33-m · 9-preview-m · 33-dense-m) so the combo can be compared in one scroll. This label keeps the width-split contract.
Our read would get numerals 1–4 and a pull-quote thesis — after the four-block engine exists. Sound / look sheets stay work surfaces.